UX & Product Design + Brand Expertise

Helping Startups, Scale-ups, and Small Businesses Turn Ideas into User-Centered
Products and Strong Brands - built for modern, AI-driven experiences.

Helping Startups, Scale-ups, and
Small Businesses Turn Ideas
into User-Centered Products
and Strong Brands.

Selected Works

See all works

Migraine relief app

Creating relief for migraine patients

Migraine relief app

Creating relief for migraine patients

Multisensory Smart Home

Multisensory experience for elderly individuals

Multisensory Smart Home

Multisensory experience for elderly individuals

Medical Branding & Web design

Blending tradition and modernity through design

Medical Branding & Web design

Blending tradition and modernity through design

Paving Works Branding

Designing a paving brand rooted in craftsmanship

Paving Works Branding

Designing a paving brand rooted in craftsmanship

See all works

Services

ART DIRECTION

We provide art direction, creative direction, and graphic design to strengthen your brand.

We provide art direction, creative direction to strengthen your brand.

We provide art direction and creative direction, to strengthen your brand.

BRAND DESIGN

We build brand identities and visual experiences that grow with your business.

DESIGN SYSTEMS

We create, scale, and maintain design systems that enable fast, consistent product work.

We create and maintain design systems that enable consistent product work.

We create and maintain design systems that enable fast, consistent product work.

UI DESIGN

We deliver dev-ready UI that meets WCAG accessibility standards, and build prototypes.

We deliver dev-ready UI that meets WCAG accessibility and build prototypes.

We deliver dev-ready UI that meets WCAG accessibility, and build prototypes.

USER RESEARCH

We help test flows with users by drafting scripts that inform bold design decisions.

We help test flows with users by drafting scripts that inform design decisions.

UX DESIGN

We start with UX. We research competitor products in the wireframe process.

We research competitor products in the wireframe process.

About

What I do

I'm Carolin and design user-centered products, craft
impactful brands, and deliver cohesive visual experiences
for startups, scale-ups, and small businesses.

I'm Carolin and design user-centered
products, craft impactful brands, and
deliver cohesive visual experiences for startups, scale-ups, and small businesses.

I'm Carolin and design user-centered products,
craft impactful brands, and deliver cohesive visual experiences for startups, scale-ups & small businesses.

My background

Originally from Germany, I’ve been designing identities for 5+ years, bringing a strong visual design foundation and working across Europe, the USA, and Australia.

Originally from Germany, I’ve been designing identities for 5+ years, bringing a strong visual
design foundation and working across Europe, the USA, and Australia.

My approach

I believe good design starts with empathy. I ask questions, listen closely, and create brands that not only look beautiful but also solve real problems and stand the test of time.

I believe good design starts with empathy.
I ask questions, listen closely, and create brands that not only look beautiful but also solve real problems.

Career

M. Sc. in UX Management & Design - ICMS Sydney, PFH Göttingen

M. Sc. in UX Management & Design
ICMS Sydney, PFH Göttingen

B. A. in Media Design - University of Michigan, DHBW Ravensburg

B. A. in Media Design
University of Michigan, DHBW Ravensburg